Royal Westmoreland Barbados
Royal Westmoreland Barbados is a world-class golf and beach resort located in St. James on the prestigious west coast of Barbados.
My Role:
I managed the digital elements of marketing activity for this luxury brand a luxurious 750-acre Caribbean estate including website content, e-newsletters, copywriting, blogs and social media.
I also worked across PR and print and supported an external agency with celebrity endorsement and communications partnerships, including facilitating photoshoots and creating content for editorials when required.
Results:
Following the successful introduction of several digital marketing channels including PPC, link building, re-marketing and affiliates and the guidance of a supportive Head of Marketing business profits grew by £2.13min a 2-year period.
John Morphet, Chairman Pure Leisure Group
“I have known Louise for many years; she ran my marketing department at Pure Leisure Group early in her career. She was always easy to work with, loyal and very trustworthy.
I have watched her career flourish whilst working for Merlin. Anyone who was to employ her, can’t do better, I would have her back to Pure Leisure anytime.”
Charlotte Moul, Workforce Partnership Manager
(formerly HR Manager, Pure Leisure Group/Royal Westmoreland)
“I had the pleasure of working with Lou during our time at Pure Leisure Group and it’s fair to say that she leaves a lasting impression, hence why we are still in touch!
Lou has a fabulous work ethic, one of the most infectious personalities I’ve ever come across and is just amazing at what she does, whatever she does. She is bright and bubbly and warms a room, she always see’s the positives and she works really well across different teams and personalities. She is a skilled professional who always delivers.”